About — Bradmade Designs

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I’m a freelance designer based in Park City, Utah, where the mountains inspire my creativity and craft. I collaborate with clients to unlock their potential through strategic alignment and design that communicates with clarity and honesty. At heart, I’m a conceptual artist who blends imagination with precision—shaping brand identities, products, and experiences that are both authentic and impactful.

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EXPERIENCE

OWNER / DESIGNER 2016 - CURRENT

Having consulted and collaborated with many brands over the years, my personal consulting service has allowed me to thrive across diverse product fields—ranging from travel and lifestyle goods to outdoor, family, and pet products. This flexibility keeps me engaged, creative, and constantly adapting to new design challenges.

As Head of Product at WAYB, I built and led a high-performing engineering, development, and design team in Salt Lake City, UT, while directing and contributing to the design of both hard and soft goods.
I served as the product liaison to WAYB’s parent company, Dong-In Tech—one of the most respected outdoor product manufacturers in the world. Leveraging my 10+ year relationship with the company, I was also entrusted with leading design for their Korean brands, INSOOTH and GENTLE WUFF.

Co-founded Boundary and led product design and development from its inception, beginning with the successful Prima System Kickstarter launch. Built and scaled the product team, established and refined the brand’s design language, and directed the creation of all products until transitioning to WAYB in 2023.

During my time in Australia, I collaborated with Bellroy to help launch their first carry products. I established a lasting brand language through rich soft goods styling and refined details, while leveraging my manufacturer and supplier relationships to support production and contribute to the brand’s long-term global success.

At Gregory, I led design for the Japanese market, collaborating closely with the Asia-based team to create timeless carry products while serving as the liaison for U.S.-based brand collaborations.
In the US, I introduced new lifestyle series to expand upon Gregory’s strong outdoor reputation and also designed several of their highly technical product lines.